YOU'RE IN

FOR A TREAT

peek at my fave projects                                            and see how I can work for your brand

i’m vikkie – a creative strategic director, senior copywriter and cultural observer with 16+ years of experience 

I shape how brands speak, feel and move 
through the lenses of culture and beauty.

after a decade and a half crafting beauty, lifestyle and culture-driven campaigns from the inside, I’m now channeling all that into my own thing: a space to share the thinking behind my fave projects.

from insights to ideas, from decks to execution, I turn zeitgeist into branding with depth, irreverence and a bit of glittery sarcasm. my work lives where culture meets beauty, even when I'm not working with beauty itself.

you might’ve seen my work with suave, creamy, wella, hbo max, brahma (ambev), dove, o boticário, nubank, beats (ambev), chivas regal, maybelline, natura, avon global, enterogermina, allegra, garnier, azul, francis, durex, mounjaro - and a whole lot of brands that speak to people’s hearts (and habits).

I’ve collaborated with top agencies like Talent, Ogilvy, AKQA, W3Haus, Africa, SOKO, Mutato, Cubocc, Eixo, and beyond, always bringing my own POV, strategic sensibility and real cultural fluency to the table, inspired by everything I see in life and culture.

this portfolio is just a slice of what I do.  but I’ve been doing this for a while.  if you’re into bold ideas, beauty with brains, or branding that goes beyond gorge presentations, you’re in the right place.

hit me up @ vikki@vikkigois.com

learn more this way >

✦ things I love to do (and do well)

✦ things I love to do (and do well)

✦ leading and crafting social strategies that engage and grow brand communities  
✦ building branding and tone-of-voice guides for new and established businesses ✦ developing bold concepts and big ideas across digital and IRL campaigns  
✦ crafting end-to-end ideas for full-scale projects and creative pitches

check my work

  • i take great pride in empowering individuals to perform their best and achieve their highest potential. when we work collaboratively in an environment that fosters equality, we can achieve better results.

  • as an experienced creative, I have learned the art of assembling a team of skilled individuals who collaborate seamlessly to achieve project success.

  • i have a true passion for developing captivating storylines that connect with audiences on a deeper level. from social media films to TVCs, just count me in!

  • i have a genuine love for creating a strong and lasting impression of brands in the minds of customers.

what else I can do for you