YOU'RE IN

FOR A TREAT

peek at my fave projects                                            and see how I can work for your brand

hey, i’m vikkie ✦ a strategy-led creative director and senior copywriter helping brands find clarity, relevance and cultural resonance. 

I shape how brands speak, feel and move 
through the lenses of culture and beauty.

after 17+ years working across advertising, I’ve built a practice focused on how ideas move people and how brands can create with intention.

this ✦ webspace ✦ brings together the thinking behind some of the projects I’ve helped shape: how cultural insights became strategy, how language became brand identity, and how my eye for beauty has influenced the choices I made as a creator and as a director.

my work often sits where people's behaviour and aesthetics overlap. of course, beauty has been a central territory, but the way I think applies to any brand that wants to understand people beyond demographics and trends.

I’ve collaborated with Wella brands, L’Oréal brands, HBO Max, Netflix, AMBEV brands, Dove, O Boticário, Nubank, Pernod Ricard brands, Natura, Avon Global and many others - working alongside brilliant teams at Omnicom, Publicis, WPP, and independent agencies such as Talent, Ogilvy, AKQA, W3Haus, Africa, SOKO, Mutato, Cubocc, Matter & Energy and many others.


like what you see so far?
hit me up @ vikki@vikkigois.com

learn more this way >

✦ things I love to do (and do well)

✦ things I love to do (and do well)

✦ designing social strategies rooted in cultural insight, not just formats
✦ shaping brand narratives, tone of voice and language systems that evolve with the brand
✦ developing concepts that bridge culture, behavior and aesthetics across digital and IRL
✦ crafting end-to-end ideas - from insight and strategy to narrative, rollout and pitch storytelling

check my work

  • i take great pride in empowering individuals to perform their best and achieve their highest potential. when we work collaboratively in an environment that fosters equality, we can achieve better results.

  • as an experienced creative, I have learned the art of assembling a team of skilled individuals who collaborate seamlessly to achieve project success.

  • i have a true passion for developing captivating storylines that connect with audiences on a deeper level. from social media films to TVCs, just count me in!

  • i have a genuine love for creating a strong and lasting impression of brands in the minds of customers.

what else I can do for you