this is yours truly, or, well, just a tiny slice of it, really.

✦ a 34-year-old brazilian creative, currently settled in sao paulo, but often snugly in the minimal scandi embrace of sweden, surrounded by cats and forest. I orchestrate creative campaigns, content and strategies for global giants and crafty agencies, connecting dots and shaping big ideas behind the scenes.

✦ boasting a solid foundation in the world of narratives, I've been crafting my own in advertising for more than 16 years. yes, I'm a millennial.

✦ I believe advertising isn't merely about pushing products or ideas; it's an artful dance of storytelling, weaving brands into communities and people's lives in an impactful way. or, at least, it should be.

✦ words, as you might have figured, are my playground. they're the strings on the swing, the invitation to join in and the basis of my trampoline of ideas so brands and people can jump, together, into the fun.